Branding & Graphic Design
A brand system your team can actually use — everywhere, forever.
Logo, identity, packaging, print and digital collaterals built as a scalable system, not one-off deliverables.
A brand is the sum of every impression a buyer has of you — on Google, at your storefront, on your invoice, inside a reel. When those impressions contradict each other, trust leaks and closing rates fall. We build brand systems that stay consistent across every surface without your team needing a design degree to keep them alive.
Every branding engagement begins with strategy: positioning, competitive differentiation, brand pillars, personality and voice. Only then do we move into visual — logo, colour, typography, iconography, illustration language, motion principles and photography direction.
Then we make it usable. You get a complete brand book, ready-to-post social templates, packaging dielines, print collaterals, signage direction, presentation decks and email/proposal templates — everything your team needs to keep the brand consistent without designers babysitting every asset.
Our in-house print and civil-engineering capabilities mean we don't stop at the PDF — we deliver signage, hoardings, storefront branding and event collateral end-to-end for Durg, Bhilai and Raipur clients.
What you get
Deliverables, wired to outcomes.
How we work
A tight process, run every time.
01
Discover
Category research, positioning workshop, mood exploration.
02
Design
Concepts → refinement → final identity system.
03
Systemise
Brand book, templates, packaging, motion principles.
04
Deploy
Rollout across web, social, print, signage and store.
3–5
Concepts explored
4–6 wks
Delivery window
Full
Brand asset kit
Deeper dive
How this practice actually runs.
Strategy is not a slide of adjectives. Our discovery phase pairs founder interviews with structured stakeholder workshops, category audits across 15–25 competitors, quantitative buyer research where budget allows, and archetype modelling to land on a positioning statement your entire team can recite from memory. That statement is what every visual decision after it is measured against — if a colour, mark or type choice cannot be defended by strategy, it does not ship.
The visual system itself is engineered for scale. Type scales are tuned for both Devanagari and Latin scripts because most of our Chhattisgarh clients switch between Hindi and English inside a single asset. Colour tokens are documented in HEX, RGB, CMYK, Pantone and vinyl-cut references so a signage vendor in Bhilai and a printer in Mumbai produce the same output. Motion principles are captured as Lottie references, and illustration systems are handed over with reusable component libraries in Figma.
Brand rollout is the phase most agencies quietly skip. We map every existing customer touchpoint — website, social, packaging, storefront, invoices, WhatsApp templates, dealership signage, event booths, vehicle wraps, uniforms — and produce a prioritised rollout plan sequenced by cost and visibility. Then we execute the highest-leverage 20% of surfaces first so the brand feels live within weeks, not quarters.
Pricing & engagement
What a real engagement looks like.
Logo-only projects for early-stage founders start at ₹45,000. Full identity systems — strategy, logo, brand book, core templates — run ₹1.2L–₹3.5L depending on category complexity and asset count.
Rebrands with existing equity typically cost ₹2.5L–₹6L one-time and include a migration plan across web, social, print and signage. Multi-outlet retailers and dealership networks scale from ₹6L upwards.
Packaging systems (SKU family, primary + secondary), signage packages and event branding are quoted per project. Retainer engagements for ongoing collateral, social templates and campaign design start at ₹40,000/month.
FAQs
Questions we get on this service.
How long does a full brand identity project take?+
A ground-up identity — strategy, logo, visual system and brand book — typically takes 4–6 weeks. Rebrands with existing equity to preserve run 6–10 weeks because we spend more time on stakeholder alignment and migration planning. Rush timelines are possible but not encouraged; brand decisions taken in a week tend to be undone in a year.
How many logo concepts do we get to review?+
3–5 distinct directions after the strategy phase, each rooted in a different brand-personality territory. We then pick one with you and iterate two to three rounds inside that direction. You will not be shown 45 variations of the same idea — that pattern usually indicates a lack of conviction rather than generosity.
Do you handle printing, signage and packaging production too?+
Yes. Our in-house print and civil-engineering capabilities cover packaging production, hoardings, showroom signage, dealership retrofits, print collaterals and event branding. You get one accountable partner for both the file and the physical outcome.
Will our internal team be able to use the brand without designers?+
Yes — that's the point of the systemisation phase. You get a complete brand book (PDF and Figma), ready-to-post social templates in Canva or Figma, presentation and proposal templates, email signatures, dielines for packaging, and a signed asset library organised for non-designers. We also run a 90-minute training session with your team.
Can you refresh an existing brand instead of doing a full rebrand?+
Yes. Brand refreshes are our most common engagement — retaining the equity of an existing mark while modernising typography, colour, illustration, motion and application design. Refreshes typically run 3–4 weeks and cost 40–60% of a full rebrand.
Who this is for
New brands launching in Chhattisgarh, mature businesses ready for a rebrand, and multi-outlet retailers who need a consistent identity across dealerships, showrooms and events.
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