Performance Marketing
Paid ads that make your CFO smile — not your CMO squint.
Google, Meta, YouTube and LinkedIn ads engineered for ROAS, CAC and pipeline — not for a screenshot of impressions.
Every rupee you spend on ads should be traceable to a rupee earned. That's the standard we hold ourselves to on every performance engagement. We run full-funnel paid media across Google Ads (Search, Performance Max, Shopping, YouTube), Meta Ads (Instagram, Facebook, Messenger, WhatsApp) and LinkedIn — and we own the whole stack: audiences, creatives, landing pages, tracking and reporting.
Setup begins with the parts most agencies skip. Correct pixel and conversion API implementation. UTM discipline. Server-side event forwarding. Attribution modelling. Landing-page conversion rate baseline. Without these, spend optimisation is guesswork — and we don't guess with your money.
Creative wins ads today. We produce 4–8 creative variants per campaign — static, motion, short-form video — and iterate weekly based on hook rate, thumbstop and cost per qualified lead. Buyers in Durg, Bhilai and Raipur respond to different creatives than the Mumbai template — we know the difference and it shows in the numbers.
You get transparent weekly reports, real-time dashboards, monthly optimisation calls and full ownership of your ad accounts, pixels and data from day one. No black-box media buying, no lock-in.
What you get
Deliverables, wired to outcomes.
How we work
A tight process, run every time.
01
Audit
Ad accounts, pixels, funnel, competitor benchmark.
02
Setup
Campaigns, audiences, creatives, tracking, landing pages.
03
Scale
Weekly optimisation, budget shifts, creative refresh.
04
Report
Dashboards, monthly reviews, forecasting and planning.
4.2×
Avg. ROAS
−27%
Avg. CAC drop
Weekly
Creative refresh
Deeper dive
How this practice actually runs.
The tracking stack is where most Chhattisgarh advertisers quietly lose 30% of their attribution. We deploy GA4 via GTM server-side containers, forward Meta events through Conversions API with proper user-data hashing, implement Google Enhanced Conversions using first-party CRM data, and reconcile offline sales back into the ad platforms weekly. The result is that your reported ROAS finally matches the money hitting your bank account, and machine-learning bidding gets clean signal to optimise against.
Creative is treated as its own discipline, not an afterthought. Every campaign gets a dedicated creative brief with hook, angle, offer and CTA hypothesis. Our in-house shoot and edit team produces 4–8 variants per week, tagged by hook type (curiosity, contrast, testimonial, product demo) so learnings compound. Winning creatives get scaled, losing creatives get killed inside a week, and quarterly creative audits identify which formats deserve deeper investment.
Landing pages are part of the media plan. We build campaign-specific landers on the same performance-first stack that powers our web-development practice — 90+ Lighthouse, semantic SEO, WhatsApp CTA above the fold, CRM integration wired in. Split-tests are run in Google Optimize successor tools (VWO or Convert) with statistically valid sample sizes, not vibes.
Pricing & engagement
What a real engagement looks like.
Single-channel management (Google or Meta only) starts at ₹28,000/month. Multi-channel management across Google + Meta + YouTube starts at ₹55,000/month. LinkedIn B2B management is billed at ₹35,000/month standalone.
Creative production is bundled up to a monthly cap; heavy creative months, launch campaigns and video shoots are quoted separately. Landing-page builds are one-time ₹35,000–₹1.2L depending on complexity.
Ad spend is billed direct to your card or ad account — never routed through our books, never marked up. Onboarding is a 3–4 week sprint that covers account audit, pixel implementation, creative baseline, tracking QA and first campaign launch.
FAQs
Questions we get on this service.
What's a realistic minimum monthly ad spend to work with your team?+
For meaningful optimisation and creative iteration we recommend a floor of ₹50,000/month in media. Below that we still run campaigns but keep the setup lean and focus on one channel. Above ₹2L/month we typically split spend across Google, Meta and YouTube with a full creative refresh cadence.
Do you charge a percentage of ad spend or a flat fee?+
Flat monthly management fees starting at ₹28,000/month for one platform and scaling by platform count and spend tier. We do not take a percentage of ad spend — that pricing model rewards agencies for spending more of your money, and we would rather be paid for outcomes than volume.
Who owns the ad accounts, pixels and audiences?+
You do — from day one. We work inside your Meta Business Manager, your Google Ads account and your GA4 property, and we never build campaigns on our own accounts. If you ever leave us, everything — data, audiences, creative library, conversion history — stays with you.
How do you actually measure ROAS when most conversions happen offline?+
We implement server-side event forwarding via Meta CAPI and Google Enhanced Conversions, wire CRM stages back into ad platforms as offline conversion imports, and reconcile weekly against closed revenue in your CRM. For dealerships and real-estate we also match Meta lead IDs against walk-in tags so the ROAS number in your report reflects real business, not clicks.
How often will we get reports and reviews?+
Weekly written performance snapshots delivered every Monday, a live Looker Studio dashboard you can open anytime, and a monthly strategy call to review what worked, what didn't and where next month's budget should shift. Quarterly business reviews cover creative velocity, funnel-stage economics and forecasting.
Who this is for
D2C brands, real-estate developers, auto dealerships, education, healthcare and B2B businesses ready to invest ₹50K–₹10L+/month in paid growth with real accountability.
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