Mobile Marketing
Reach India where India actually lives — on the phone.
WhatsApp API, SMS/RCS, push, ASO and mobile-first ads engineered for the way real buyers scroll, tap and decide.
India is a mobile-first market — over 92% of internet users reach it through a phone, and most buying journeys start, continue and close on a small screen. Mobile marketing is the discipline of designing every touchpoint — search, ads, messaging, notifications, app install — for that reality, not as an afterthought bolted onto a desktop plan.
Our mobile practice covers WhatsApp Business API (via Meta-approved BSPs), SMS and RCS campaigns, mobile-optimised landing pages and click-to-WhatsApp ads, app store optimisation for iOS and Android, Google Universal App Campaigns and Meta Advantage+ App, in-app messaging and push notifications, location-based targeting, and conversational commerce with catalogs and payments inside the chat window.
Every campaign is instrumented for a real KPI — enquiries into a WhatsApp inbox, installs at a target CPI, ROAS on mobile ads, or activation inside the app. We do not chase impressions or opens; we chase movement in the metric that pays your bills.
What you get
Deliverables, wired to outcomes.
How we work
A tight process, run every time.
01
Audit
Current mobile stack, WhatsApp/SMS deliverability, ASO health and mobile ad spend audit.
02
Architect
Channel mix, message architecture, automation flows and tracking wired to your CRM.
03
Launch
Ship campaigns, onboard the WhatsApp API, publish updated store listings and creatives.
04
Scale
Optimise CPI, ROAS and reply rates weekly; expand what works, kill what doesn't.
48%
WhatsApp reply rate
−31%
Avg. CPI reduction
+2.4×
Mobile conversion lift
Deeper dive
How this practice actually runs.
The WhatsApp Business API is the single highest-leverage surface in Indian mobile marketing right now. We onboard clients through Meta-approved BSPs like Interakt, Wati or 360dialog, secure the green tick where eligible, and design template message flows that respect Meta's 24-hour customer service window while maximising conversational commerce. Every conversation lands in a shared inbox with your team, tagged, routed and synced to your CRM so no lead sits idle.
For app-first brands, our ASO practice covers keyword research against Sensor Tower and AppTweak, metadata rewrites for iOS 17+ and Play Store 2026 formats, screenshot and video-preview A/B testing, review response workflows, and localisation into Hindi and regional Indian languages that meaningfully lift install rates in Tier-2 and Tier-3 India. Paid installs are then scaled through Google UAC and Meta Advantage+ App with tROAS or tCPA bidding, not vanity install-count optimisation.
Notifications and messaging are treated as a lifecycle system, not a broadcast tool. We map onboarding, activation, upsell, churn-recovery and re-engagement flows across push (via OneSignal, MoEngage or CleverTap), in-app, WhatsApp and SMS — each triggered by a real user event and capped by frequency rules so your open rates stay above 20% instead of collapsing to spam.
Pricing & engagement
What a real engagement looks like.
Entry-level engagements start at ₹35,000/month and cover WhatsApp API setup, one automation flow, mobile-optimised landing pages and click-to-WhatsApp ad campaigns — enough to convert existing website traffic into real conversations.
Growth engagements run ₹85,000–₹1.8L/month and add SMS/RCS drips, retention flows, mobile display, ASO refreshes and one paid app-install channel. Best for D2C brands and multi-outlet retail.
Full-stack mobile programs for app-first businesses land at ₹2L–₹4L/month with WhatsApp + SMS + push + in-app + ASO + UAC + Meta Advantage+ App, run against tROAS or tCPI targets with weekly optimisation cycles.
FAQs
Questions we get on this service.
Isn't mobile marketing just running ads on Instagram?+
No. Mobile marketing spans WhatsApp Business API, SMS/RCS, in-app messaging, push notifications, App Store & Play Store optimisation (ASO), mobile display, Google UAC and TikTok/Meta Advantage+ App campaigns, plus location-based targeting. Instagram is one surface out of a dozen — and rarely the highest-ROI one.
Do I need an app to do mobile marketing?+
Not at all. Most of our Chhattisgarh clients run mobile marketing without an app — through WhatsApp automations, click-to-WhatsApp ads, mobile-optimised landing pages, SMS/RCS drip campaigns and Google Business Profile. An app changes the playbook (push, ASO, UAC), but it is not a prerequisite.
What does WhatsApp Business API actually enable?+
Green-tick verified sender, template messaging at scale, two-way conversational flows, catalog and cart, payment collection, click-to-WhatsApp ads on Meta, and CRM integration so every enquiry lands in the same inbox as your website leads. We onboard clients through Meta-approved BSPs — no grey routes.
How much should I budget for mobile marketing per month?+
Entry engagements start around ₹35,000/month covering WhatsApp API setup, one automation flow, mobile-optimised landing pages and click-to-WhatsApp ads. Full-stack mobile programs (WhatsApp + SMS + push + ASO + UAC) for D2C or app-first brands typically run ₹1.2L–₹3L/month depending on volume.
Is SMS marketing still worth it in 2026?+
For transactional and OTP flows, absolutely — SMS still hits 98% open rates. For promotions, RCS (Rich Communication Services) is quietly replacing plain SMS with images, carousels and CTAs. We recommend RCS + WhatsApp as the primary channels; keep SMS for time-critical alerts.
Who this is for
D2C brands, app-first startups, real-estate, auto dealerships, coaching institutes, healthcare clinics and multi-outlet retail chains where buyers research and transact on mobile — from Durg and Bhilai to Bengaluru and Mumbai.
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